MARKETING ANALYTICS
Marketing and Customer Analytics
Marketing, customer, and sales data continues to be a growing challenge for many organizations. While there's a lot of data being provided by modern advertising.
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Marketing and Customer Analytics

Marketing, customer, and sales data continues to be a growing challenge for many organizations. While there's a lot of data being provided by modern advertising, CRM, and POS systems, bringing that data together in a way that useful and provides real customer insights is quite difficult. OO TECHNOLOGIES can help you fix the gaps in your reporting to get a full customer journey or "Customer 360" view of your data.

Maximizing Customer Lifetime Value

Leveraging analytics to optimize strategies for customer retention, loyalty, and overall long-term profitability.

Data-Driven Personalization Techniques

Implementing analytics tools to tailor marketing efforts, delivering personalized experiences that resonate with diverse customer segments.

Real-Time Marketing Analytics for Agility

Harnessing real-time data insights to adapt marketing campaigns promptly, ensuring responsiveness to dynamic market trends and customer behaviors.

Understanding the Customer Journey
Most reports you get from MarTech and SaaS solutions tell you WHAT is happening, but seldom helps you understand WHY it is happening. The Onebridge team not only has the technical capabilities to bring all your data together, but the understanding to present that data in a way that helps reveal your customer's journey. This means you can use your data to make better decisions about your marketing and sales initiatives -- and do so in ways that make a real difference and contribute to improved outcomes.

CUSTOMER 360

From impressions to visits to conversions, and through the entire sales process, OO TECHNOLOGIES can fill gaps and integrate your data so that you gain clarity into the full customer journey withinyour market.


DATA QUALITY

Customer, sales, and marketing data is often being collected and used across multiple teams. That can lead to inconsistency, errors, and duplication. We have the data management tools and best practices to ensure you can trust your data.


FULL-STACK INTEGRATION

The diverse team of engineers at OO TECHNOLOGIES has the experience to capture and integrate data through your entire marketing and sales tech stack. From front-end cookies and ad data, to backend CMS, ERP, and app tracking data.


VISUALIZING THE STORY

OO TECHNOLOGIES understands the customer journey is an experience. Within that experience, the obstacles and incentives that discourage or attract customers are revealed. We approach data with the goal of making your customer's journey clear.

Other Industries we work with

Financial Analytics

OO TECHNOLOGIES has joined forces with Anders CPAs + Advisors firm to provide our clients with advanced financial analytics services including risk management, and performance and cost optimization.

Manufacturing Analytics

We help manufacturing overcome the hurdles of data modernization so they can ensure quality, optimize performance, reduce costs, manage supply chains, and stay competitive.

Manufacturing Analytics

We help manufacturing overcome the hurdles of data modernization so they can ensure quality, optimize performance, reduce costs, manage supply chains, and stay competitive.

Consumer Retail Analytics

From inventory optimization to customer segmentation to demand trends and market patterns, being able to learn from and leverage your data is critical to success.

Consumer Retail Analytics

From inventory optimization to customer segmentation to demand trends and market patterns, being able to learn from and leverage your data is critical to success.

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